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What is SEO (Search Engine Optimisation) ?
Search engine optimization is the process of optimizing your website to maximize organic traffic from search engines. There are a number of tools that are used buy SEO specialist to optimize your website to increase a website’s visibility on search Engines. The leading search engines are Google, YouTube, Bing, and Yahoo.

Every business nowadays needs to invest in Search Engine Optimization, having a website without SEO is like opening a business and not tell anyone about it.

Advantages of SEO (Search Engine Optimisation)

1. SEO pulls quality traffic

Traffic on search engines is the best traffic. Why? Because people are actually searching for services you are offering. You can “pull” traffic to your business. The people whom you need to catch with your website are not the people who know your business already, they are people who don’t know your business and if they don’t know you the only way they can get hold of you is to search for services so if your website is not optimized for the services you are offering, you are loosing a lot of business.

2. SEO doesn’t involve any paid advertising

SEO is different from paid advertising, with paid advertising your website will appear as long as the money you paid for is not finished but as soon as its finished you website will not show in the first page. With SEO its a different story, ones you website is on the top of SEO search Engines, keep on maintaining standards practices of SEO and your website will remain there.

3. SEO Builds Credibility and Trust
People trust Google so this means once your website is on the top ranking of Google you clients will feel secure to do business with you thus trust and credibility is built. In fact, 37% of search engine clicks are on the first organic listing.
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4. SEO is a long-term strategy
SEO is a long-term strategy. It can take 6-12 months to see optimal rankings. However, just as it takes time to move up the rankings, it takes time to move down the rankings. Once you are placed in top positions, you rarely move down. The only reason this would change is due to rising SEO competition or changes in Google algorithm.

5. SEO can increase your website referrals

SEO will increase your website referrals. You will gain more website referrals from search engines. In addition, your website visitors are likely to refer your website to their friends. A strong SEO presence will you grow referrals, literally and figuratively!

Also watch this video about SEO https://www.youtube.com/watch?v=iXWcwa7rdhU&t=1s

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