Digital Marketing


Advantages of Digital Marketing

The Internet has become the first point of contact for consumers when they want to buy any goods or services; however if you have a business and your presence is not felt online, its like opening a business and not tell people about your business. below are some of the advantages of digital marketing:

  • Digital marketing paves the way for better interaction with your target audiance
  • It saves money as compared to traditional marketing
  • Digital marketing can be used to get higher revenue growth expectancy
  • Your target audiance is not limited by a geographical location, with digital marketing you can market your products anywhere around the world
  • Digital marketing can enable you to compete with large organisations, it helps you to get competitive advantage even if you are a small or start up business
  • It helps to connect with your customers irrespective of time, place effectively
  • Digital marketing gives you real time results. It lets you know how effective your approach has been
  • Brand Development is made easier through digital marketing. You can use your online platforms to build your brand and reputation

Marketing is a big challenge that small businesses face. Most business owners provide good services, and goods but the challenge comes on how to tell people that you are providing quality goods and services. The tips that I can give SMEs, Business starters is to do the following to increase their presence on the internet are as follows:

  • Create a website for your business
  • Create a Facebook page
  • Keep on posting on your Facebook page to remind your audience about what you do
  • Create other social media pages like Twitter, Instagram, LinkedIn e.t.c
  • Register your website on local business listings like Yellow Pages, Tuugo , Hot Frog e.t.c.
  • Use paid advertising like Google AdWords and Facebook promotions e.t.c
  • I know some of business owners might say I don’t have time for all that. We are a marketing agency that can help you to do all that for you. We have all the time to build your brand online.

    2 comments on “Advantages of Digital Marketing

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    Hey there! This post couldn’t be written any better! Reading this post reminds me of my
    good old room mate! He always kept talking about this.
    I will forward this write-up to him. Fairly certain he will
    have a good read. Thanks for sharing!


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